Founder of Data Crossroads — a training and coaching services enterprise that focuses on assisting companies in improving their decision-making — Dr. Irina Steenbeek is a data management practitioner with more than 12 years of experience. The key areas of her professional expertise are the data management maturity assessment, implementation of data management frameworks, and data lineage. Irina has practical experience in software implementation such as ERP and DWH/BI, management consultation, financial and business controls, and data science.
Irina is a celebrated international speaker and author of several books, multiple white papers, and blogs. She is a strong believer that the success of data management initiatives is based on the combination of a pragmatic approach and clear and transparent methodology. She has shared her approach and implementation experience by publishing The “Orange” Data Management Framework, The Data Management Toolkit, The Data Management Cookbook, and Data Lineage from a Business Perspective.